We buy global inventory on top apps. By leveraging a wide variety of supply partners, we can deliver excellent quality inventory for campaigns.
The secret sauce is our proprietary and patented models for personalization and targeting. This allows the ad buy to hit the right audience wherever they may be.
Our reputation is providing excellent value to our advertisers. They appreciate the excellent targeting and optimized spend.
Our founders envisioned the company as a localized content and advertising clearinghouse. Empowering local publishers and local businesses to unlock the power of targeting.
Strategic partnerships with investors, mobile carriers and advertisers who saw the vision of the platform enabled us to provide the Simplepath solution globally.
Expansion to all continents with data providers, advertisers and reach.
As we grew, expanding with global supply partners increased our ability to leverage targeting to deliver more value to advertisers.
